Breakfast of Champions

“Do this and you will get that”: these words summarise one of the most common strategies for educating children, teaching students and managing work teams, among others. But do rewards motivate people? Alfie Kohn says: “Yes. Rewards motivate people to receive rewards”. Based on research on the topic, the author that specialises in education, parenting and human behaviour proposes a strategy that, according to the research and psychological studies that currently exist in the field, is more successful.